Privacy policy

Privacy Policy
Last updated: October 20, 2026

BioAura is operated by ROMA ECOMM LLC ("BioAura", "we", "us" or "our"). We run this store and website, bioaura.us, including all related information, content, features, tools, products and services (the "Services"). Our store is powered by Shopify. This Privacy Policy describes how we collect, use and disclose your personal information when you visit or use the Services, make a purchase, or contact us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to your personal information.

Personal information we collect
Depending on how you use the Services, we may collect:
- Contact details: name, billing and shipping address, phone number and email address.
- Order and payment information: items you buy, order history and payment confirmation. Card details are processed by Shopify and our payment providers; we never see or store your full card number.
- Account information, if you create an account: login details, preferences and settings.
- Communications with us: what you include when you email us or use our contact form.
- Device and usage information: IP address, browser, device identifiers, and how you interact with the Services, collected through cookies and similar technologies.

Health information
We sell storage and travel accessories, not medication, and we don't ask for medical or health information. If you choose to mention a medication or health condition in a message, we use it only to answer you and don't use it for marketing.

Where we get personal information
- Directly from you, when you browse, buy, create an account or contact us.
- Automatically, from your device through cookies and similar technologies.
- From service providers that process information for us, such as Shopify, payment processors, shipping carriers and advertising partners.

How we use personal information
- To provide the Services: process payments, fulfill and ship orders, send order and shipping updates, handle returns and warranty claims, and manage your account.
- To communicate with you and provide customer support.
- For marketing and advertising: to send promotional emails or texts if you've agreed to receive them, and to show you ads on other websites and social media based on your activity on our store.
- For security and fraud prevention.
- To comply with the law and enforce our terms.

How we disclose personal information
- With Shopify and service providers that work for us (payments, hosting, analytics, customer support, fulfillment and shipping).
- With advertising and marketing partners (for example, Meta and Google) to measure and show ads. Depending on where you live, you may have the right to opt out of this "sharing" for targeted advertising here: https://bioaura.us/pages/data-sharing-opt-out
- When you ask us to, or consent to it.
- With our affiliates, in a business transaction such as a merger or sale, or when required by law or to protect our rights and the rights of others.

Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve them. Information you submit is transmitted to and shared with Shopify and third parties that may be located outside your country. Shopify may also use information about your interactions with our store, with other merchants and with Shopify to provide certain enhanced features; in those cases Shopify is responsible for that processing. Learn more in the Shopify Consumer Privacy Policy (https://www.shopify.com/legal/privacy/app-users) and exercise your rights at https://privacy.shopify.com/en.

Third-party websites
Our Services may link to websites we don't control. Please review their privacy policies; we aren't responsible for their practices.

Children
The Services are not intended for children, and we don't knowingly collect personal information from children under the age of majority. If you believe a child has given us personal information, contact us and we'll delete it. We do not have actual knowledge that we sell or share personal information of people under 16.

Security and retention
No security measure is perfect, and we can't guarantee absolute security. We keep personal information for as long as we need it to provide the Services, maintain your account, comply with legal obligations, resolve disputes and enforce our policies.

Your rights and choices
Depending on where you live (including California and other U.S. states), you may have the right to:
- Know and access the personal information we hold about you.
- Delete it.
- Correct it.
- Receive a copy of it (portability).
- Opt out of the sale or sharing of your personal information for targeted advertising: https://bioaura.us/pages/data-sharing-opt-out
If you visit with the Global Privacy Control (GPC) signal turned on, we treat it as a request to opt out for that browser and device. We don't respond to other "Do Not Track" signals.
You can unsubscribe from marketing emails at any time with the link in each email; we may still send you messages about your orders.
To exercise your rights, email support@bioaura.us. We may need to verify your identity, and you can use an authorized agent. We won't discriminate against you for exercising your rights.

Complaints
If you have a complaint about how we handle your personal information, contact us. Depending on where you live, you may be able to appeal our decision or contact your local data protection authority.

International transfers
We may transfer, store and process your personal information outside the country where you live.

Changes to this policy
We may update this Privacy Policy from time to time. We'll post the new version here and update the "Last updated" date.

Contact
Email: support@bioaura.us
ROMA ECOMM LLC (BioAura), 13630 Thistle Ave, Norwalk, CA 90650, United States